RuDao 儒道

Foreword to Tony Tong's "RuDao: Beyond The Art of War" - By Liu Yang 刘央

I first met Tony Tong during the height of the blockchain boom. Over the years, I watched him consistently stand at the very forefront of technology innovation and investment trends. I always wondered: what underlying force drives him to press forward so fearlessly? This book provides part of that answer.

When people talk about corporate warfare, most treat SunTzu's "The Art of War" as the ultimate gospel, believing that "warfare is deception" (兵者诡道也), that victory is achieved strictly through stratagem, and that competitors are merely chasms to be crossed. Tony, however, charts a completely new path drawn from Confucian wisdom. As the Analects state: "Wishing to establish oneself, one helps others to establish themselves; wishing to achieve success, one helps others to achieve success." In the conceptual world of RuDao, competition and cooperation are never a zero-sum game, but rather the dialectical unity of what Confucius called "harmony without uniformity" (君子和而不同). Profit is the final fruit; integrity and trust are the foundational root. Fellow travelers are the vessels that carry us across the sea; enduring value is the shore we aim to reach.

Having navigated the capital markets for decades and lived through several full bull-and-bear cycles, I have seen many people build grand towers and host lavish banquets, only to watch their empires collapse overnight. Tracing these downfalls to their root cause confirms the ancient warning of the "I Ching" (Book of Changes): "When virtue is thin but position is noble, rare is the outcome that avoids disaster." Confucius similarly remarked: "Riches and honors obtained by unrighteousness are to me as a floating cloud." Every entrepreneur who has truly crossed market cycles is a practitioner of self-cultivation as the foundation and righteousness as the generator of profit (以修身为本, 以义取利). "Inner Sage, Outer King" (内圣外王) has never been empty academic talk; it is an iron law repeatedly verified by the market.

Tony's book fuses two-thousand-year-old Confucian mindsets with contemporary global business practice. It possesses both deep historical perspective and immediate operational relevance. It is written not only for globe-trotting entrepreneurs, but for every fellow traveler seeking grounding amidst the tides of time. Reading this book made me finally understand: what sustains his journey forward is precisely this unwavering conviction - to practice business through Confucian values and to master tactics through the Way (以儒入商, 以道驭术).

This serves as my foreword.

"儒道-超越孙子兵法"序:

我认识唐仪,是在区块链爆发的年代。这些年一路看他始终站在投资浪潮与科技发展的最前沿,我一直好奇,究竟是什么力量支撑他一往无前,而这本书给出了部分答案。

世人谈商战,大多奉"孙子兵法"为圭臬,认为"兵者,诡道也",凡事以谋略制胜,把对手当成必须逾越的沟壑。唐仪却另辟蹊径,从儒家智慧中走出了一条全新的道路。"论语"有言:"己欲立而立人,己欲达而达人。"在"儒道"的思想世界里,竞争与合作从来不是零和博弈,而是孔子所说"君子和而不同"的辩证统一。利润是最终的果实,信义才是最初的根因;同行者是渡海的舟楫,长远价值才是我们要抵达的彼岸。

我在资本市场沉浮数十载,亲历了数轮完整的牛熊周期更迭,见过太多人起高楼,宴宾客,也亲眼见过太多大厦一夜之间轰然崩塌。追根溯源,恰恰印证了"周易"的警示:"德薄而位尊,鲜不及矣。"孔子也说过:"不义而富且贵,于我如浮云。"所有真正穿越了周期的企业家,无一不是以修身为本,以义取利的践行者。内圣而后外王,这从来不是书斋里的空谈,而是被市场反复验证的铁律。

唐仪的这本书,把两千年前的儒家心法,与当下全球化的商业实践熔铸为一体,既有思想的历史纵深感,也有可以直接落地的实操性。它不只是写给纵横四海的企业家,更是写给每一个在时代浪潮中寻找定力的同行者。读完这本书我终于明白,支撑他一路向前的,正是这份以儒入商,以道驭术的笃定信念。

是为序。

本书问世之际,世界已然丧失了对和谐的胃口。冷战结束后的三十年间,直至本世纪第一个十年,全球经济以年均约3.7%的速度增长。那段时期并非没有冲突,但其底色是对共同利益的预设。各国可以各持己见,却仍能彼此通商;竞争者可以并存,而双方皆能繁荣。然而自2008年以来,增长已放缓至年均约2.7%。这块饼的扩张速度,已不足以容纳所有觊觎者的雄心。当增长放缓,"你赢我输"的逻辑便变得危险地诱人。地缘政治向零和算计倾斜。关税,制裁与出口管制,不再是最后手段,而成了第一本能。

这便是唐仪(TonyTong)"儒道-超越孙子兵法"一书所面对的世界。而这正是时机之所以关键的原因。

中华文明立于三大支柱之上:儒家,佛家与道家。三者各自提供了一套独特的世界取向。儒家入世-它涉足家庭,社会与治理的人间领域,力求通过礼教,互惠与道德修养来理顺关系。佛家出世-它超脱于尘世执著,以求通过洞见与慈悲从苦难中解脱。道家浮世-它飘然物外,顺应事物之自然流转,于不争之中觅得功效。

了解儒家,便了解了中华文明的三分之一。要把握其余三分之二,则需要唐仪在本书中所进行的那种探索。书名中的"儒"即儒家;"道"即道路-而道路并非单一之途,而是诸传统的交汇。唐仪并不假装对三家学说作完整阐述。他提供的是一种更为珍贵的东西:一座连接西方战略思维与东方关系智慧的桥梁。

西方战略传统,尤其是凝结于"孙子兵法"及其众多后学之中的那一传统,是一种优势的传统。西方会问:我如何相对于对手定位自己?我如何利用弱点,集中力量,克敌制胜?这并非一种愤世嫉俗的传统-而是一种现实主义的传统。但其逻辑倾向于零和。博弈被框定为赢家与输家,胜者与败者。在其较为粗陋的表现形态中,它造就了这样一个世界:一国的安全以另一国的不安全为代价购得,合作被疑为软弱,而国际体系宛如一张桌子-有人坐于桌旁,有人则列于菜单之上。

儒家提供了一个不同的起点。它并不否认自利,但拒绝将自利视为唯一的利益。儒家的洞见在于:人的昌盛是关系性的。个体由其种种关系所构成-父与子,君与臣,友与友。孤立地追求一己之善,便是误解了善本身究竟为何物。这正是儒家思想强调互惠的原因:"己欲立而立人,己欲达而达人"-要成就自己,便成就他人;要通达自己,便通达他人。

这并非天真的理想主义。这是一种诞生于一个存续数千年之文明的实践智慧,其秘诀恰恰在于领悟到:纯粹的支配不可持续。儒家的秩序愿景,不是赢家与输家的等级序列,而是相互义务交织成的一张网。它自身是一种战略-但有别于西方的另类战略。它寻求的不是对他人的胜利,而是与他们的和谐共赢。

全球经济如今正面临经济学家们委婉称之为"存量竞争"的局面。轻松增长的时代已经过去。人口结构已然逆转。生产率增长已然放缓。债务负担制约着财政空间。在这样一个世界里,将国际关系视为一场固定总和之博弈的诱惑变得难以抗拒。若我的邻邦增长,我邦便必定萎缩。若另一国崛起,我国便必定衰落。这正是二十世纪催生两次世界大战的逻辑。这是我们在二十一世纪承受不起的逻辑。

正是在这里,儒家智慧提供了西方太过经常忽视的某种东西:一种理解框架-互惠不是施舍,合作不是投降。儒家的"王道"概念-"以武服人者霸,以德服人者王"-以武力使人屈服者是霸者,以德行赢得人心者才是真正的王者-王道不在于支配他人,而在于赢得人心。这是一种通过信任与正当性,而非通过胁迫与恐惧来运作的力量形式。就最实际的意义而言,它是一种更可持续的影响力形态。

唐仪 TonyTong 居于独一无二的位置,足以在这两个世界之间架起桥梁。他受过工程师的训练,以科技创业为实践,以战略研习为性情,数十年来穿梭于东西方相遇的种种空间。他的职业生涯横跨美国与香港,科技与金融,董事会与课堂。他久居西方而通晓西方的战略思维。他从养育他的土壤中通晓儒家的传统。"儒道"不是一部学术论著。它是一位实践者对于东方能教给一个已厌倦输赢的世界些什么的反思。

这不是一本许诺简易答案的书。它并不声称儒家将解决地缘政治,或恢复增长率。它所提供的是一种思维方式-一种在他人看到交易之处看到关系,在他人看到短期利益之处看到长期和谐的思维方式。在一个存量竞争与零和诱惑的时代,这种思维方式不是奢侈品。它是必需品。

带着对一部东方战略手册的期待翻开本书的读者,将会发现另一些东西:一场关于战略究竟为何而存在的沉思。唐仪不问如何取胜。他问取胜意味着什么。而在这样做时,他邀请我们思考:最持久的胜利,不是那些战胜他人的胜利,而是那些与他人共同赢得的胜利。

This book arrives at a time when the world has lost its appetite for harmony.

For three decades, from the end of the Cold War through the first decade of this century, the global economy expanded at an average of roughly 3.7 percent annually. That period was not without conflict, but it was animated by a presumption of shared gains. Nations could disagree and still trade. Competitors could coexist and both prosper. Since 2008, however, growth has decelerated to an average of approximately 2.7 percent. The pie is no longer expanding fast enough to absorb the ambitions of all who seek a slice. When growth slows, the logic of "you win, I lose" becomes dangerously seductive. Geopolitics bends toward zero-sum calculation. Tariffs, sanctions, and export controls emerge not as instruments of last resort but as tools of first instinct.

This is the world into which Tony Tong's RuDao - Beyond the Art of War speaks. And it is precisely why the timing matters.

Chinese civilization rests on three pillars: Confucianism, Buddhism, and Daoism. Each offers a distinct orientation toward the world. Confucianism is engaged - it wades into the human realm of family, society, and governance, seeking to order relationships through ritual, reciprocity, and moral cultivation. Buddhism is transcendent - it withdraws from worldly attachment, seeking liberation from suffering through insight and compassion. Daoism is elusive - it floats, yielding to the natural flow of things, finding efficacy in non-contention.

To understand Confucianism is to understand one-third of Chinese civilization. To grasp the other two-thirds requires the kind of exploration that Tony Tong undertakes in these pages. The "Ru" of the title is Confucianism; the "Dao" is the Way - and the way is not a single path but a confluence of traditions. Tony Tong does not pretend to offer a complete exposition of all three schools. He offers something more valuable: a bridge between the strategic mind of the West and the relational wisdom of the East.

The Western strategic tradition, particularly as crystallized in The Art of War and its many progeny, is a tradition of advantage. It asks: How do I position myself relative to my adversary? How do I exploit weakness, concentrate force, and prevail? This is not a cynical tradition - it is a realist one. But its logic tends toward the zero-sum. The game is framed as winner and loser, victor and vanquished. In its cruder manifestations, it has produced a world where one nation's security is purchased with another's insecurity, where cooperation is mistrusted as weakness, and where the international system resembles a table at which some sit and others are on the menu.

Confucianism offers a different starting point. It does not deny self-interest, but it refuses to treat self-interest as the only interest. The Confucian insight is that human flourishing is relational. The individual is constituted by their relationships - parent and child, ruler and minister, friend and friend. To pursue one's own good in isolation is to misunderstand what the good actually is. This is why Confucian thought emphasizes mutuality: "己欲立而立人,己欲达而达人" - to establish oneself, one establishes others; to achieve oneself, one achieves others.

This is not naive idealism. It is a practical wisdom born of a civilization that has survived millennia precisely by learning that pure domination is unsustainable. The Confucian vision of order is not a hierarchy of winners and losers but a web of reciprocal obligations. It is, in its own way, a strategy - but a strategy of a different kind. It seeks not victory over others but harmony with them.

The global economy now faces what economists politely call "stock competition." The era of easy growth is behind us. Demographics have turned. Productivity gains have slowed. Debt burdens constrain fiscal space. In such a world, the temptation to see international relations as a fixed-sum game becomes overwhelming. If my neighbor grows, I must be shrinking. If another nation rises, I must be declining. This is the logic that produced two world wars in the twentieth century. It is a logic we cannot afford in the twenty-first.

This is where Confucian wisdom offers something the West has too often ignored: a framework for understanding that mutuality is not charity, and cooperation is not capitulation. The Confucian concept of wang dao (王道) - "以武服人者霸,以德服人者王" - he who subdues others by force is a hegemon; he who wins others by virtue is a true king - the kingly way is not about dominating others but about winning their hearts. It is a form of power that operates through trust and legitimacy rather than coercion and fear. It is, in the most practical sense, a more sustainable form of influence.

Tony Tong is uniquely positioned to bridge these worlds. An engineer by training, a technology entrepreneur by practice, a student of strategy by temperament, he has spent decades navigating the spaces where East and West meet. His career has spanned the United States and Hong Kong, technology and finance, the boardroom and the classroom. He knows the Western strategic mind from the inside. He knows the Confucian tradition from the soil that raised him. RuDao is not an academic treatise. It is a practitioner's reflection on what the East can teach a world that has grown tired of winning and losing.

This is not a book that promises easy answers. It does not claim that Confucianism will solve geopolitics or restore growth rates. What it offers is a way of thinking - a way of seeing relationships where others see transactions, of seeing long-term harmony where others see short-term advantage. In an era of stock competition and zero-sum temptation, that way of thinking is not a luxury. It is a necessity.

The reader who comes to this book expecting a manual of Eastern strategy will find something else: a meditation on what strategy is for. Tony Tong does not ask how to win. He asks what winning means. And in doing so, he invites us to consider that the most enduring victories are not those won over others, but those won with them.

TonyTong 唐仪 先生撰"儒道 RuDao"一书,融儒道古学,观照AI时代的商业变革,立论新颖,启人深思。承蒙相邀,嘱我作序,展卷品读,心有戚戚,谨抒拙见,置于卷首。

世间论商者,多援引"孙子兵法",将商场类比沙场。诚然,"孙子"审时度势,知止慎战之智,可资经营参考。然兵者,国之大事,死生之地,存亡之道,征伐本是不得已而为之,其内核是零和博弈,不可直接移植作为商业立身之本。

民间谓营商为"生意",二字藏深意:所谓生意,乃是生生不息,创造价值。商业本是社会日常活动,核心在于为上下游伙伴,服务对象增益价值。市场竞争,并非同业之间你死我活的对决;真正的高下之分,在于谁能为客户创造更多,更好,更受社会认同的价值,评判权,终究归于消费者。经营追求共生,而非攻伐;贵在共赢,而非制胜。

此书以儒家立本心,以道家为运用,阐扬"商业向善 无为而治"的儒商正道。道家之"无为",绝非怠惰躺平,而是摒除机心诡算,不妄为,不贪求短期浮利。经营者循事物本然之理,建良制,厚信任,育生态,守仁义礼智信的底线,明义以生利,义利合一的道理。

今AI浪潮奔涌,技术极大释放生产力,提升效率。但工具愈强大,愈离不开人文的引领与人心的温度。AI精于推演,运算,筹策,却与生俱来没有良知与价值坚守。若仅以新技术作为博弈逐利之器,商业终将沦为冰冷的算计。

技术为器,向善为道。越是技术狂飙的时代,越要坚守有思想,有温度,持续造福人类的经营理念。商业向善,向上而行,此乃颠扑不破之大道,亦是亘古恒存之商道。

愿阅此书者,跳出"商场即战场"的固有执念,汲取儒道和合的智慧,守正笃行,于世事经营之中葆守初心,创造长久的社会价值。

是为序。

Endorsement for Tony Tong's new book "RuDao - Beyond The Art of War"

Tony Tong attended King's College, Hong Kong from 1982 to 1987, where we played some fine basketball games together and had a lot of fun.

唐仪于1982年至1987年间就读于香港英皇書院,我们在学校一起打过几场精彩的篮球赛,共度了许多欢乐时光。

Tony Tong's new book "RuDao - Beyond The Art of War" is an excellent work that brings together Confucian and Daoist philosophy, offering profound insights into human conduct and the building of a good and peaceful society.

唐仪先生的新书"儒道-超越孙子兵法"(RuDao - Beyond The Art of War)是一部出色的著作,融汇儒家与道家哲学,对人之行为以及良好祥和社会的构建提出了深刻见解。

In gratitude for the formative teaching Mr. Leung gave us at King's College.

由衷感谢梁植穎先生当年 Kings 的启蒙教诲。

TonyTong's new book RuDao - Beyond the Art of War"儒道-超越孙子兵法"评鉴 Reader's Review by Dr. Christian Wei, Pastor, Christian Bible Church, Saipan, USA

Summary of the Review of RuDao: Beyond The Art of War

This review, from a traditional Chinese ethics and fundamentalist Christian perspective, assesses Tony Tong's book based on partial materials.

Overall: The book ambitiously integrates Confucian righteousness-versus-profit thinking, Daoist views of nature, and the "Confucian merchant" tradition into a practical business "co-opetition" framework in dialogue with The Art of War. Its value lies in practical ethical reminders and cultural popularization rather than strict academic argument.

Strengths: Integrity as business foundation; profit not demonized; restrained handling of The Art of War ("absorb, not reject"); genuine gratitude toward family, teachers, and school; prefaces providing practical testimony.

Academic reservations: Oversimplifies The Art of War; blurs conceptual boundaries ("unity of righteousness and profit" vs. "righteousness before profit"; "Eight Virtues" vs. "Five Constants"); "strategy through virtue" risks making virtue merely instrumental; empirical claims lack cases or data; heavy marketing flavor.

Christian response - common ground: Integrity, fair trade, making enemies into friends, rejecting unjust gain, filial piety, and the dignity of labor all echo Scripture.

Christian response - reservations:

• Human nature: Confucian "original goodness" vs. biblical total depravity; self-cultivation lacks grace.
• "Strategy through virtue" is dangerous: virtue motivated by reward is outward righteousness; one cannot serve both God and Mammon.
• "Harmony of heaven and humanity" blurs the Creator-creature distinction.
• Yin-yang symbols raise syncretism concerns.
• Confucian li includes ancestral sacrifice - readers should discern.
• Success should not be treated as proof of righteousness.

Evaluation: Strengths - clear problem awareness, advocates integrity and long-termism, accessible, genuine testimony. Weaknesses - simplified military strategy, imprecise concepts, unresolved motivational tension, unverified empirics, heavy marketing.

Suitable readers: Entrepreneurs interested in Chinese business ethics; those working in cross-cultural cooperation; Christian business people and scholars, as dialogue material.

Advice for Christians: Appreciate "trust, righteousness, benevolence, filial piety" as common-grace witness without idolizing; use Scripture as the standard on contested concepts; read alongside the Analects, Mencius, The Art of War, and Proverbs, James, Matthew 5-7; treat the book as a dialogue bridge, not another path of salvation.

Recommended blurb: RuDao takes "trust" and "righteousness" as its axis, reminding business that long-term cooperation depends on reliable people, not clever tactics. Yet readers should ask: what is the foundation of virtue? If humans cannot justify themselves, what else is needed? This book is not the end of answers, but a starting point worth serious dialogue.

Overall rating: 4 of 5 (★★★★☆) - good practicality and problem awareness; academic rigor and theological foundation need strengthening. Christians should "take what is good, discern what is different, and use Scripture as the standard."

一份以传统中国伦理为参照,以基要派基督教信仰为立场的读后评述。

说明:本评鉴依据的材料为三篇推荐序,献言,第一章开篇,作者简介,框架图表(五常,三大原则,孙子兵法对照表,思想谱系)。

一,总评

"儒道"要做的事不小:把儒家的义利之辨,道家的天人观,以及近年中国商界讨论的"儒商""儒将"传统,整合成一套可操作的现代商业"竞合"框架,并与"孙子兵法"对话。作者唐仪有多年跨境创业,投资和区块链行业的实务经验,书中的问题意识也比较具体:在远程协作,跨国联盟,AI 与 Web3 的环境里,陌生人之间如何建立长期信任?

这个问题选得好,也切合时代。就现有材料看,本书的价值在实践性的伦理提醒与文化普及,不在严格的学术论证。以下分三部分评述:值得肯定之处,学理上可商榷之处,以及从基督教信仰立场出发的回应。

二,值得肯定之处

1. 以"信"为本,直指商业的根基。书中序言反复强调诚信,引述陈建荣之父陈永栽(Lucio Tan)2002 年"诚信是企业立业之本"的演讲,主张即使在危机中也不以诚信换取短期生存。这是对商业伦理核心的正确把握。无论哪种文化,长期合作都建立在可预期的守信之上。

2. 不把利润妖魔化。作者提出"利润不是原则的敌人,贪婪才是",区分了正当之利与贪婪。这与儒家"君子爱财,取之有道",司马迁"货殖列传"对正当经商的肯定一脉相承。书中以"史记"开篇,也说明作者不回避人性趋利的现实("天下熙熙,皆为利来"),然后再提出规范,这个写法是诚实的。

3. 对"孙子兵法"的处理态度较为克制。作者明言"不是拒绝,而是吸收",承认兵法对"零和层面"仍然有效,这比简单批判更成熟。"并非每场相遇都是战争"这一追问本身是有力的。

4. 孝道与师承的底色。献言部分对父母,师长,母校校训的感念(慎思笃行),表现出真实的感恩与教养,不是空泛的口号。

5. 推荐序提供的人证。叶匡时教授从学术与公共行政角度,张俊勇和陈建荣从商界与家族实践角度作序,使本书带有"实践见证"的色彩。

三,学理上可商榷之处

以下是从学术角度必须指出的问题,也是评价一本书是否经得起推敲的关键。

1. 对"孙子兵法"的概括偏简化。对照表把兵法归为"零和,欺骗,功利不论道德",作营销图表可以,作学术判断则不够公允。"孙子"本身强调"慎战"("兵者,国之大事,死生之地"),主张"上兵伐谋"和"不战而屈人之兵",也重视"道"(令民与上同意)与"将"的"智信仁勇严"。兵法并非完全"无道德",这一点读者应参照原典自行判断。

2. 概念之间的界线有些混用。"义利合一"与"先义后利"在思想史上不是一回事:前者更接近宋明以后(及近现代)的表述,后者出自"荀子"等传统。陈建荣序言中把 "Righteousness before Profit" 与"义利合一"并置,有概念混淆之嫌。全书同时出现"八德"(第二章)与"五常"(图表),二者是不同的伦理系统(五常为仁义礼智信,八德通常为忠孝仁爱信义和平),读者需要作者说明二者的关系。"天人合一"在书中被归为道家,而这一概念在儒家(如张载,董仲舒一系)同样重要,学界对其内涵也有不同解释。

3. "以德为略"的内在张力。把美德当作战略,容易让美德成为手段。儒家本来强调"为己之学"与"义以为上",若德行只因"划算"才被实践,则当德行与利益冲突时,这套框架的说服力将大打折扣。书中说"设计道德之路同时也是获利之路的交易",这在理想情况下成立,但现实中常有两者冲突之时,孔子所谓"杀身成仁""舍生取义"恰恰指向这种时刻。希望正文对此有更诚实的处理。

4. 实证依据尚待检验。"三十年跨境商业经验证实了......"这类说法,若无案例,数据和反例,只能算经验见证,不能算论证。

5. 商业推广与学术著作的界线。材料中的作者简介,演讲名单,预购页面等明显具有营销性质。这本身无可厚非,但读者应区分"宣传材料"与"书的实际内容"。

四,从基督教基要主义立场的回应 Christian Review Angle

我尽量公平地说:基要派信仰有其不可让步的核心(圣经无误,神的位格与创造,人的堕落,因信称义,基督的独一性),评论一本非基督教著作时,既不必苛责它"不是基督教",也不能含糊地说"殊途同归"。

(一)可以欣然承认的共同点(普遍恩典)

神的普遍恩典使不信者也可能认识并实践部分道德真理(罗马书 2:14-15,良心的见证)。书中许多主张与圣经的智慧文学和教导相合:

诚信与公平交易:箴言 11:1,20:10,"诡诈的天平为耶和华所憎恶",与书中"信"的主张高度一致。

化敌为友:罗马书 12:18-21,马太福音 5:44,爱仇敌,"尽可能与众人和睦",与"竞合并行,化敌为友"在方向上相近。

拒绝不义之财:箴言 16:8,"少有财物,行事公义,强如多有财利,行事不义",近于"君子见义勇为,不义而富且贵于我如浮云"。

孝道:出埃及记 20:12,以弗所书 6:2,圣经同样重视孝敬父母,作者的献言可以被基督徒真诚地欣赏。

劳动与职业的尊严:歌罗西书 3:23,"无论做什么,都要从心里做,像是给主做的",基督教并不轻看商业。

(二)需要明确保留与分辨之处

1. 人性论的根本差异。儒家传统(尤其孟子)倾向"性善",并相信通过修身可以成德;圣经则教导人在亚当里整体堕落(罗马书 3:10-23,"没有义人,连一个也没有")。因此书中"修身-成德-成功"的路径,在基督徒看来缺少了人无法靠自己成义这一前提,也缺少了恩典的维度(以弗所书 2:8-9)。美德能改善行为与关系,却不能解决罪与审判的问题。

2. "以德为略"的危险,圣经有更尖锐的话。耶稣问:"人若赚得全世界,赔上自己的生命,有什么益处呢?"(马可福音 8:36)。又说:"你们不能又侍奉神,又侍奉玛门。"(马太福音 6:24)基督徒的动机不是"德行带来长久利润",而是"为了荣耀神并爱邻舍"。若德行以回报为前提,圣经称之为"外表"的义(马太福音 6:1-2,在人面前行善)。书中"义利合一"在实务层面有可取之处,但基督徒不能把"利"放在与"义"并列的终极位置,提摩太前书 6:10 也提醒"贪财是万恶之根"。

3. "天人合一"与创造者-被造者之别。圣经强调神是位格的,超越的创造者,人与天地万物是被造的,与神"有分别"而非"合一"。若"天人合一"被理解为人与宇宙的和谐,这可以与"神的创造秩序"和"管理大地"(创世记 1:28)对话;若被理解为天,地,人同属一个自足的生命整体,或把"道"当作终极实在,则与基督教有位格神的教义根本不同。基要派读者应在此划清界线。

4. 阴阳符号与宗教混合的顾虑。封面,海报等采用阴阳图样,"和而不同"等语汇,基督徒读者应意识到其中的宗教哲学意涵,在个人信仰与教会生活中保持分辨(哥林多后书 6:14-17)。这并不等于不能阅读或欣赏,而是阅读时需要有清晰的立场。

5. 孔子与"礼"。儒家的"礼"含有祭祖等宗教仪式成分。就现有材料看,书中主要从"礼的形式与信任的建构"角度谈礼,未见涉及祭祀问题,这点无可指责,但基督徒读者在实践中仍需分辨。

6. 成功观与"繁荣"叙事。书中有不少与创业,投资,区块链行业相关的内容与荣誉叙述。基督徒应以雅各书 4:13-16 的提醒看待一切商业计划:"你们只当说:主若愿意......",不把成功当作义的凭证,也不把财富当作蒙福的标志。

五,综合评价与推荐

优点:问题意识清晰;主张诚信,互利,长期主义;以中国传统资源回应现代跨境协作;语言通达,适合商界读者;个人见证真实。

不足:对兵法的概括过于简化;若干传统概念界线需更精确;"以德为略"的动机张力有待处理;实证与案例支撑需在正文中检验;营销色彩较重。

适合谁读:对中国商业伦理,儒商传统感兴趣的创业者与职场人士;从事跨国,跨文化合作的人;基督徒商人与学者-可作为与华人商界对话的入门材料,借此了解对方的价值语言。

阅读建议(给基督徒读者):把书中的"信,义,仁,孝"视为普遍恩典下的道德见证,欣赏而不神化;遇到"天人合一""以德为略"之处,用圣经作准绳,分辨而不全盘接受或否定;对照阅读"论语""孟子""孙子兵法"原典,以及圣经的箴言,雅各书,马太福音 5 至 7 章,比较其异同;把本书当作"福音预工"的对话桥梁,而不是"另一条救恩之路"。

Endorsement 推荐语(可用于书评或推荐序):"儒道"以"信"与"义"为轴,提醒商业世界:长远的合作靠的是可靠的人,而非高明的手段。书中对化敌为友,拒绝不义之财的主张,与历代圣贤乃至圣经的智慧相互呼应。惟盼读者在欣赏之余,亦能追问:德行的根基何在?人若无法靠自己成义,美德之外还需要什么?这部书不是答案的终点,却是一个值得认真对话的起点。

Rating 总评:4/5 ★★★★☆(实用性与问题意识佳;学理严谨度与神学根基有待补强。基督徒读者宜"取其善,辨其异,以经为准"。)

Endorsement for TonyTong's new book "RuDao - Beyond the Art of War": "One who is benevolent brings wisdom to business. With people as the foundation and virtue as the substance, like-minded friends will naturally gather - and in their company, all are uplifted."

I have known Tony for many years and can attest that he is a man of many talents with profound business knowledge. He is equally at home delving into classical texts and grasping the essence of Confucianism as he is navigating the commercial world with keen insight into the art of management - a rare entrepreneur who truly integrates scholarship with practice.

TonyTong's "RuDao - Beyond The Art of War - The Confucian Co-opetition Way to Balanced Profit and Enduring Partnerships" is the crystallization of his years of reflection and experience. The book explores how to conduct business in the spirit of Confucianism - not by paying lip service to benevolence and righteousness, but by embedding them into the underlying logic of business decisions: building an enterprise on integrity, pursuing profit through righteousness, treating others with propriety, and responding with wisdom. Throughout the book, Tony repeatedly returns to a central idea: business competition need not be a zero-sum battle, but can be a symbiosis of co-opetition in which all parties thrive together. The Confucian principle - "wishing to establish oneself, one establishes others; wishing to succeed, one helps others succeed" - offers modern business precisely a path beyond the law of the jungle: to succeed oneself while helping others succeed, and to enlarge the pie through relationships built on trust and mutual benefit, rather than merely fighting over the piece at hand.

The book combines theoretical depth with practical warmth. It reads not as empty theorizing but as something that can be put into practice at every turn. I wholeheartedly recommend it to anyone in business who is pondering how to go far and go right.

推薦語：仁者商智，以人為本，以德為體，君朋自來，交之俱勝。

我認識唐儀多年，深知他是一位多才多藝、商業學識淵博的人。他既能深入典籍、體悟儒學精髓，又長期馳騁商場、洞察經營之道，是一位難得能將學問與實踐融會貫通的企業家。

《RuDao儒道-超越孫子兵法-平衡利潤與長久夥伴關係的儒家競合之道》一書，正是他多年思索與實踐的結晶。書中探討如何以儒家精神行商經商，不是將仁義道德掛在嘴邊，而是落實為經營決策的底層邏輯：以誠信立業、以義取利、以禮待人、以智應變。唐儀 TonyTong 在書中反覆闡述一個核心觀點：商業競爭不必是零和的廝殺，而可以是共生共榮的競合。儒家的「己欲立而立人，己欲達而達人」，恰恰為現代商業提供了一條超越叢林法則的路徑，在成就他人的同時成就自己，在建立信任與互利的關係中，把餅做大，而非只顧搶食眼前的一塊。

這本書既有理論的厚度，又有實戰的溫度，讀來不覺空談，反覺處處可落地。我誠摯推薦給所有在商場中思索「如何走得遠、走得正」的朋友。

Book Review of TonyTong.cc RuDao - Beyond the Art of War: 唐儀先生的新著 - "儒道-超越孫子兵法"

A Reflection on Mr. Tony Tong's New Book, RuDao: Beyond the Art of War

I first met Mr. Tony Tong at a conference hosted by UREIT in Guilin. Elegant, refined, and charismatic, he embodies the grace of a traditional gentleman while commanding the business world with effortless poise. Meeting him was like a breath of fresh air. Upon hearing that his dedicated masterpiece, RuDao: Beyond the Art of War, is about to be launched globally on Amazon, I am genuinely thrilled for him and extend my warmest congratulations.

Since ancient times, The Art of War by SunTzu has been revered as the ultimate bible for business warfare, teaching strategies for victory. However, zero-sum games are never sustainable in the long run. Drawing from his legendary experience spanning Web 1.0 to Web 4.0, Tony carves out a unique path in this book, introducing the grand theory of "Co-opetition for Confucian Generals." He masterfully dissolves the combativeness of military strategy with the "Benevolence" of Confucius and Mencius, uses the "Unity of Righteousness and Profit" as the core framework, and establishes the "Five Constant Virtues" as pillars to weave a network of trust for the digital age. This is not only an elegant transcendence of military strategy but also a return to the true essence of business civilization.

In this book, the gentleness of The Analects and the profound detachment of the DaoDeJing are transformed into practical guides for AI, Web3, and cross-border remote collaboration. Reading it feels like watching a contemporary Confucian general standing calm and composed amidst the torrents of algorithms. Guided by inner cultivation, he masterfully executes outer leadership - turning swords into plowshares and transforming rivals into allies.

In an era defined by scarce trust and volatile change, RuDao shines like a beacon, illuminating the starry sky of values that transcend mere profit. It teaches us a vital lesson: true business wisdom lies not in how many people you defeat, but in how many people you walk hand in hand with. This book is not only the culmination of Tony's decades of spiritual pursuit and practical warfare but also a profound gift to all entrepreneurs and investors seeking long-termism in the digital wilderness.

On the occasion of the global launch of the e-book and audiobook, I sincerely wish RuDao smooth sailing as it inspires and benefits fellow business colleagues around the world!

核心亮點摘要:

• 核心理念: 挑戰傳統"孫子兵法"的商戰零和博弈,提出"儒將競合"的宏論。
• 思想融合: 將孔孟的"仁,義,禮,智,信(五常)"與兵家思想結合,倡導"義利合一",在數位時代建構信任網絡。
• 實務應用: 將"論語"與"道德經"的哲學,轉化為 AI,Web3 以及跨境遠程協作的現代商業實操指南。
• 商業價值: 強調商業智慧的最高境界不是擊敗對手,而是"與多少人攜手同行",為追尋長期主義的創業者和投资人提供方向。

發行資訊: 該書的電子書與有聲書即將由亞馬遜(Amazon)全球發布 RuDao.org

Sharing an alma mater (King's College), Tony has turned into a world-renowned serial entrepreneur, investor, capitalist, authoritative AI/Web4/blockchain technology industry leader.

TonyTong.cc is a role model of internalizing and embracing the eight Confucian virtues into the industry workplace and private life, pursuing a truly co-opetitive relationship with friends, clients, partners and the society-at-large.

This RuDao book is a bible of preserving, transcending and evangelizing the ancient Chinese values and philosophies - be it by Confucius, Mencius, Lao Tsz or Sun Tsz - that are adoptable to real-life political, economic, financial, cultural, technological situations of private, business or intergovernmental engagement settings.

I visualize the essence of Co-opetition as the art of cultivating Confucian business civilization and governance i.e. RuDao to maximize diversity, inclusiveness, equity, trust, harmony, impact to humanity and nature, ultimately striving for not commercial nor financial economics but "RuDaonomics."

I strongly recommend RuDao to anyone as a guidebook no matter your life season or faith.

In a world where business literature often celebrates the sharpest elbows and the quickest exits, Tony's new book "RuDao - Beyond the Art of War" arrives as a profound and necessary corrective. This is not merely a book about strategy; it is a treatise on the soul of enterprise.

TonyTong writes not just as a seasoned global entrepreneur and investor, but as a true 儒商 (Confucian merchant) - one who embodies the belief that commerce and conscience are not opposing forces but complementary halves of a whole. He understands that the 儒 (Ru) spirit is not about weakness or passivity; it is about the quiet, unshakeable strength of moral clarity. It is the conviction that trust is the ultimate currency and that enduring partnerships are built on a foundation of virtue, not just contracts.

By integrating the 儒将 (scholar-general) tradition with the Taoist vision of 天人合一 (the unity of heaven and humanity), Tony offers a rare and elegant synthesis. He moves beyond the zero-sum mindset of The Art of War to propose a 儒将竞合战略 (co-opetition framework) - a way to compete fiercely without losing one's humanity, and to cooperate sincerely without losing one's edge.

RuDao is the book Tony wished he had when he started. It is also the book the next generation of global leaders desperately needs. I endorse it wholeheartedly, not just for its strategic insight, but for its deep and timely understanding of the 儒 spirit - a spirit that reminds us that the ultimate measure of success is not merely what we accumulate, but who we become in the process.

當今商管書籍往往推崇錙銖必較的權謀與急流勇退的捷徑,而 TonyTong 的"儒道 RuDao"問世,恰如一股清流,既是深刻的匡正,亦是必要的回歸。這不僅是一本關於策略的書,更是一部探討企業靈魂的論著。

TonyTong.cc 不僅以一位資深環球企業家及投資者的身份寫作,更以一位真正的"儒商"自居。他深信商業與良知並非對立,而是相輔相成的兩面。他深刻理解"儒"的精神並非軟弱或被動,而是一種源於道德清明的,靜水流深的堅韌力量。這是一種信念:信任是最終的貨幣,而長久的合作夥伴關係,是建立在德行而非僅僅是合約之上。

Tony 將"儒將"傳統與道家"天人合一"的洞見融會貫通,提出了罕見而優雅的綜合。他超越了"孫子兵法"的零和思維,開創出"儒將競合戰略",一種既能激烈競爭而不失人性,又能真誠合作而不失鋒芒的平衡之道。

"儒道 RuDao"是 Tony 希望自己創業之初就能讀到的書,也是新一代全球領袖迫切需要的書。我由衷推薦此書,不僅因其戰略洞見,更因其對"儒"精神的深刻與適時的理解,這種精神提醒我們,成功的最終衡量標準,不僅在於我們積累了什麼,更在於我們在過程中成為了怎樣的人。

研读"孙子兵法 Art of War"多年,市面上诸多商战解读,大多局限于博弈击敌,求一时之胜。展读唐儀先生"儒道 RuDao",读后深为触动,视角格局卓尔不凡,堪称数字商业时代极具启发性的战略力作。

I have studied The Art of War for many years. Most business interpretations of it focus narrowly on outmaneuvering rivals and chasing short-term victory. After reading Tony Tong's The Confucian Way, I was deeply impressed by its exceptional perspective and vision. It is an extraordinarily insightful strategic work for the era of digital commerce.

追溯本源,"孙子兵法"最高要义,不在攻伐取胜,而在:善战者,求之于势,不责于人。这句话,正是我创立[谋势 Moushi]体系的思想原点。世间操盘手皆知造势借势,懂得蓄能布局,顺势取利;却极易陷入一种惯性认知:商战即是势能碾压,竞争就是零和对局。

The supreme teaching of The Art of War is not merely about defeating foes. It states: "The skilled warrior seeks victory from the momentum of circumstances, not by demanding results from people." This is the foundational philosophy behind my Moushi Framework. Many seasoned operators understand how to build and leverage momentum, design layouts and seize gains when the timing favors them. Even so, many fall into a habitual mindset: business competition is simply the overpowering of rivals, a zero-sum contest.

势能固然是破局制胜的核心。可再强的势能,如果缺少立信,结盟,共生的底层支撑,博弈越激烈,信任消耗越快,再宏大的局,也容易快速溃散。古谚有云:买卖不成仁义在。真正高阶的战略,是既能造大势,决胜负,亦能守道义,建同盟。在全球化,AI 驱动,瞬息万变的数字生态里,如何驭势而不困于势,在竞争之外培育长期伙伴生态,走向可持续的共赢,我理解,这便是唐儀先生落笔著述的初心。

Momentum is undoubtedly the core engine for breaking deadlocks and winning. Yet even formidable momentum, without the foundation of trust, alliance and coexistence, will erode trust amid fierce rivalry. No matter how grand the setup, it can unravel quickly. An ancient maxim tells us: "Even if the deal fails, benevolence and righteousness remain." The highest level of strategy means being capable of building massive momentum and winning decisive contests, while also upholding integrity and forming alliances. Within the fast-shifting, AI-powered global digital ecosystem, the challenge is to command momentum without being trapped by it, to nurture long-term partnerships beyond pure competition and pursue sustainable win-win outcomes. I believe this is Mr. Tony Tong's core inspiration for writing this book.

科技迭代提速,跨境生态持续扩张,市场维度愈发复杂。只懂对抗的旧范式,已经很难穿越周期。"儒道"恰逢其时,为新一代战略操盘手升维破局,指明长期经营的大道。

Technology evolves at a rapid pace, cross-border ecosystems keep expanding, and market complexity continues to rise. Old models built only on confrontation struggle to endure market cycles. The Confucian Way arrives at exactly the right time, offering next-level strategic thinking and illuminating the enduring path for modern operators.

追溯典籍,"孙子兵法"长期被商界奉为战略圭臬,无数操盘者依此谋局布局。

For generations, The Art of War has stood as the gold standard of business strategy, relied on by countless operators to map and execute their plays.

"儒道 RuDao"尊重兵家智慧,不否定造势驭势的价值,引述经典,层层递进。取孙子"善战求势"的顶层心法,教会我们审慎布局,蓄势待发,在博弈之中寻找共存共生的可能;融入儒门仁义礼智信,倡导竞合之道。书中直指商业博弈常见的误区:以击败对手为唯一目标的零和思维,会侵蚀信任,摧毁合作根基,难以维系长期稳定的伙伴关系。"儒道 - 儒将"跳出单纯对抗式商战逻辑,阐释根植于儒道思想的竞合范式:利润与信义本非二元对立,激烈竞争的同时,一样可以搭建稳固长久的共生网络。这,正是本书独特的价值。

The Confucian Way honors SunTzu's wisdom and does not dismiss the power of strategic momentum. It builds its argument step by step, drawing from ancient classics. It adopts SunTzu's supreme principle of seeking victory through momentum, teaching us to plan prudently, build energy, and seek coexistence alongside competition. It integrates the Confucian virtues of benevolence, righteousness, propriety, wisdom and trustworthiness to advocate co-opetition. The book calls out a pervasive flaw in commercial gaming: zero-sum thinking that prioritizes beating competitors corrodes trust, undermines cooperation, and makes durable partnerships nearly impossible. The Confucian Way - The Confucian General transcends confrontational business warfare. It lays out a co-opetition model rooted in Confucian thought: profit and integrity do not need to be opposites. Even amid fierce rivalry, stable, long-term collaborative networks can be built. This is the book's singular contribution.

唐儀 TonyTong 先生层层铺陈,核心主张,并非否定逐利的合理性,而是提醒世人:利有价,信义无价。追逐商业回报,与守护长期信义,可以兼得。能驭大势,亦能守大道,才是战略家的至高境界。这并非刻意标新立异,而是长期浸润一线商业,对真实市场生态沉淀出的深刻洞见。

Mr. Tony Tong develops his argument carefully. He does not dismiss profit-seeking as inherently wrong. Instead, he reminds us: financial gains carry measurable value, yet integrity and trust are priceless. It is possible to pursue commercial returns while preserving long-term trust. Mastering momentum while honoring the higher Way marks the apex of strategic mastery. This is no gimmick or fleeting idea; it is hard-earned wisdom forged through long observation of real business ecosystems.

我深为认同,鼎力推荐"儒道 RuDao"。

I share this vision wholeheartedly, and therefore I strongly recommend The Confucian Way.

"儒道-超越孙子兵法"推荐序 for RuDao.org

商道浩浩,亘古奔流;时代滔滔,迭代不息。深耕全球产业创新与资本生态,立足粤港澳大湾区融通全球的战略枢纽,见证全球商业格局数次重构,新质生产力持续革新,我始终笃信:顶级的商业竞争,表层是战术博弈,中层是模式角逐,底层永远是文化与心性的终极对决。与唐仪先生相识二十多年,我始终关注其深耕商业智慧,求索经营大道的步履,而"儒道-超越孙子兵法"一书,终让我读懂他穿越行业周期,立足浪潮之巅的核心底气与精神内核。

古往今来,凡谈商战,论竞争,谋突围者,必尊"孙子兵法"为万世经典。"兵者,诡道也"的战术思维,"知己知彼,百战不殆"的博弈智慧,千百年来被无数企业家奉为制胜圭臬。纵观全球商业过往三十年,从传统实体经济的存量厮杀,到互联网时代的流量争夺,再到当下AI赋能,全球化重构的新商业格局,无数经营者困于"诡道制胜"的执念,将商业视作零和博弈,以算计谋短期红利,以碾压夺一时市场。

据全球商业周期监测数据显示,近二十年来,全球中小企业平均存续周期不足7年,资本市场新锐企业三年淘汰率超65%。那些依靠战术套路,投机谋略,博弈手段崛起的商业主体,大多难逃"其兴也勃焉,其亡也忽焉"的宿命。究其根本,孙子兵法是乱世取胜的术,而儒道智慧是盛世长存的道;术可赢一时之争,道方能守百年之业。这也是唐仪先生此书最珍贵的破局价值 - 跳出传统商战的博弈桎梏,以中华儒道千年智慧为根基,重构新时代,全球化,数字化背景下的商业底层逻辑。

"中庸"有云:"道也者,不可须臾离也;可离,非道也。"我深耕全球总裁创新峰会超级IP生态,赋能万千企业家成长,长期对接旧金山,纽约,东京三大世界级湾区产业发展规律,深度参与国内外政企协同,产融创新与商业赋能工作,愈发深刻认知:现代商业的终极竞争,早已告别单一的战术对抗,演变为格局,信义,共生,长久的生态竞争。

儒家讲求"己欲立而立人,己欲达而达人",道家推崇"水利万物而不争"。唐仪先生深耕商业一线三十多年,深谙市场冷暖,洞悉资本规律,他跳出"以战取胜,以争获利"的传统认知,将儒家的修身,守信,仁爱,共生,与道家的顺势,守拙,包容,长远相融相合,给出了超越孙子兵法博弈思维的新时代商业答案。在儒道商道体系中,竞争不是你输我赢的零和游戏,而是和合共生的价值共赢;利润不是商业的唯一目的,信义根基,价值创造,长久共生才是企业穿越周期的核心底气;商业不是算计人心的战场,而是成人达己,济世兴业的修行道场。

"周易"有言:"天行健,君子以自强不息;地势坤,君子以厚德载物。"纵观百年商业史,从跨国巨头的基业长青,到民族企业的破浪远航,所有穿越牛熊周期,抵御行业波动,屹立时代浪潮的企业,无一不是"内修儒道心性,外驭商业战术"的践行者。我见过太多企业,凭借极致战术快速崛起,却因德不配位,信不立身,格局狭隘转瞬崩塌;也见证无数深耕实业,坚守信义,赋能同行的企业,在时代迭代中稳扎稳打,行稳致远。这恰恰印证了千古不变的商业真理:无术难以立足,无道难以长久;以术取胜者,止于一时;以道驭术者,终成永恒。

当下,全球经济格局深度调整,产业变革加速演进,碎片化竞争,内卷化博弈成为常态,无数企业家陷入焦虑迷茫:短期战术失效,传统套路失灵,究竟该如何破局突围,长久发展?唐仪先生的"儒道-超越孙子兵法"恰逢其时。这本书打破了传统国学与现代商业的壁垒,既不空谈玄奥哲理,也不堆砌枯燥案例,而是将两千年中华儒道哲学智慧,古今商业成败规律,全球化实战经营逻辑深度融合。

全书构建了一套完整的商业认知体系:以儒家修身立心,筑牢企业经营的道德根基;以道家顺势谋局,把握产业时代的发展大势;以超越兵道的共生思维,重构现代商业的竞争法则。既有历史纵深的文化厚度,又有全球视野的时代高度,更有可落地,可践行,可复用的经营方法论。它跳出"兵道诡术"的狭隘认知,告诉每一个商业从业者:最高级的竞争,是不争之争;最长久的盈利,是义利合一;最顶级的商战,是修己安人,共生致远。

身为产业创新赋能者,商业生态构建者,我始终认为:真正的商业智慧,从来不是战胜对手,而是成就价值,顺应大道,渡人渡己。孙子兵法教我们如何"赢当下",而儒道智慧教我们如何"立未来"。在人人皆谈战术,处处皆论博弈的时代,唐仪先生坚守文化本心,深耕正道商道,为当代企业家拨开商业迷雾,破除认知桎梏,实属难得。

此书不仅是一本商业方法论著作,更是一本当代经营者的修心之书,立世之书,长久之书。愿每一位深耕商海的创业者,企业家,皆能从儒道智慧中汲取定力,从千年大道中习得格局,弃诡道之投机,守正道之初心,以儒立身,以道驭商,跳出内卷博弈,奔赴长久共生,在时代浪潮中立基业,行稳路,致远途!

是为序。

唐儀先生所著"儒道"一书,尚未付梓前,我就通过各种方式零星拜读过部分章节。读后耳目一新,为他论商的著作立意,撰写角度拍手叫好,是当前商战的一本谋略好书奇书。

Before Mr. TonyTong's The Confucian Way was formally published, I had already read parts of it here and there through various channels. After reading it, I felt refreshed and delighted, applauding the conceptual approach and writing angle of his work on business. It is a brilliant and extraordinary book of strategy for today's business battles.

追根溯源,我国自商朝始,商业,商品,商人便初显端倪,如是就有了商丘之城。成就了三商之源,华商之都。百家三商于斯诞生,诸子思想产出之源头。古往今来,商末周初,姜子牙就有言:天下熙熙,皆为利来;天下攘攘,皆为利往。一语道出人性真谛。民间也有言:无利不起早;商家也归纳出:只有永恒的利益,没有永恒的朋友。简言之,经商,就是商战,就是利益驱使的人类普遍自然行为。图利牟利是一种极正常的人生准则,上千年来就如此。当然也有例外,典型的就是越国大夫范蠡,传说曾三次散尽巨财。但这毕竟是凤毛麟角。

Tracing back to its origins, China's business, commodities, and merchants first began to take shape as early as the Shang Dynasty, and thus the city of Shangqiu came into being. It became the source of the "Three Shang" and the capital of Chinese merchants. The Hundred Schools of Thought and the Three Shang were born here, and it was also a source of the emergence of various philosophical schools. From ancient times to the transition between the Shang and Zhou dynasties, Jiang Ziya once said: "All under heaven bustle for profit; all under heaven rush for profit." This single statement reveals the true nature of human beings. There is also a folk saying: "No one rises early without profit." Merchants have likewise concluded: "There are only eternal interests, not eternal friends." In short, doing business is commercial warfare; it is a universal natural human behavior driven by interests. Seeking and pursuing profit is an entirely normal principle of life, and it has been so for thousands of years. Of course, there are exceptions. A typical one is FanLi, the senior official of the State of Yue, who is said to have scattered enormous fortunes three times. But this is, after all, extremely rare.

"儒道 RuDao",一改数千年来人们过往的认知。用"仁义道德,寡廉鲜耻"来衡量当下从商树德的标准。简单的解读,就是用儒家的道德标准来度量商人行为准则:商人即是竞争对手,更应成为相互激励的朋友。古人有言:买卖不成仁义在。在竞争中,尽量以儒家仁义礼智信基本道德品行守住经营竞争底线,制造和谐共赢的历史画面,在当今市场信息高速运转,瞬息万变的状态下,如何把控机遇,推进社会更高层次的发展进步,真正"和天下",我揣磨这应该就是唐儀先生著书立说的初衷本意。

The Confucian Way changes the understanding people have had for thousands of years. It uses "benevolence, righteousness, morality, and a sense of shame" to measure the standard by which today's merchants should establish their virtue. Simply interpreted, it uses Confucian moral standards to measure the behavioral principles of merchants: merchants are competitors, but they should also become friends who encourage one another. The ancients said: "Even if the deal fails, benevolence and righteousness remain." In competition, one should try to use the basic Confucian moral qualities of benevolence, righteousness, propriety, wisdom, and trustworthiness to hold the bottom line of business competition, creating a historical picture of harmonious and win-win outcomes. In today's market, where information circulates at high speed and changes in an instant, how can one grasp opportunities, promote social development and progress at a higher level, and truly achieve "peace under heaven"? I surmise that this should be Mr. TonyTong's original intention and true purpose in writing the book.

时代大进步,科技更尖端,信息变速快,市场更辽阔,更需要商家之间的紧密合作与相互尊重去应对多维市场。"儒道"这本专著应运而生,就起到了画龙点睛,指点迷径,擘画乾坤的作用。

The times are advancing greatly, technology is more sophisticated, information changes rapidly, and the market is broader. Merchants therefore need even closer cooperation and mutual respect to respond to a multidimensional market. The Confucian Way, this monograph, has emerged at the right moment, playing the role of adding the finishing touch, pointing out the way, and laying out a grand vision.

追溯历史,"孙子兵法"不单是兵家推崇的宝典,也被商家视为圭臬,不二法宝。

Tracing history, The Art of War by SunTzu is not only a treasured classic admired by military strategists, but has also been regarded by merchants as a standard and an infallible magic weapon.

而"儒道"这本书尊重历史典籍,不排斥先人名言戒律,而是引经据典,以孙子兵法:知己知彼,百战不殆不打无准备的商战,提醒商家认真对待每一次交锋,与竞争对手共存共赢;以孔孟思想:己所不欲,勿施于人要与人为善的交易,提醒商家与人方便与己方便,方能商道畅通。如何一反常态,修正数千年来人们固有认知与观念,即就是唐儀先生著作中关于"儒商-儒将"论述所言:"往往作为商业博弈的经典,以击败竞争者为目标的零和思维,所以常常摧毁合作根基,损耗信任,难以维系长期伙伴关系。"儒道-儒将"跳出单纯对抗的商战逻辑,阐释源自儒家思想的竞合之道;不必在利润和情义之间二选一,在激烈竞争的同时,依然可以构建稳固,长久的伙伴网络。"这无疑是唐儀先生著书立说的目的及意义所在。

The Confucian Way respects historical classics and does not reject the famous sayings and precepts of the ancients. Instead, it cites classics and references sources. Using The Art of War's "Know yourself and know your enemy, and you will never be defeated in a hundred battles," it reminds merchants to take every business battle seriously and not fight unprepared, and to coexist and win together with competitors. Using Confucian and Mencian thought - "Do not do to others what you do not want done to yourself" - it reminds merchants to trade with kindness, for only by making things convenient for others can one's own path be convenient, and only then can the business path remain open. How can one reverse the usual state of affairs and correct the fixed cognition and concepts people have held for thousands of years? This is precisely what Mr. Tang Yi discusses in his work regarding "Confucian Merchant - Confucian General": "What is often taken as the classic approach to business gaming is zero-sum thinking aimed at defeating competitors. Therefore, it often destroys the foundation of cooperation, wears away trust, and makes long-term partnerships difficult to sustain. The Confucian Way - Confucian General jumps out of the simple confrontational logic of commercial warfare and explains the way of competition and cooperation derived from Confucian thought: one need not choose between profit and righteousness; while competing fiercely, one can still build a stable and lasting partnership network." This is undoubtedly the purpose and significance of Mr. TonyTong's book.

TonyTong.cc 唐儀先生洋洋洒洒数千言 RuDao.org,目的无非是劝人向善。告诫人们:情义比利益更重要。利益是有价价值,情谊是无价之宝,情义续存才是人生完美真谛。在获得人生所追求利益的同时,更不可丢失情义,二者完全可以兼而有之,这才是人生完美得意巅峰。此观点,决不是唐儀先生标新立异,心血来潮之举,而是实实在在观摩大千世界的感悟与心得。

Mr. Tony Tong writes at great length, and his purpose is nothing other than to persuade people to do good. He warns people: righteousness and affection are more important than profit. Profit has measurable value, while friendship and righteousness are priceless treasures. The continuation of righteousness and affection is the true essence of a perfect life. While obtaining the interests one pursues in life, one must not lose righteousness and affection. The two can absolutely be had at the same time. This is the peak of a perfect and successful life. This viewpoint is by no means Mr. Tang Yi's attempt to be novel and unconventional or a passing impulse, but rather a genuine insight and reflection gained from observing the vast world.

我钦服并认同,所以我竭力推荐"儒道"。

I admire and agree with it, and therefore I strongly recommend The Confucian Way.

"儒道"推荐语 - 从商战之术,到立业之道

与唐仪先生相识,共事多年,作为他创办的香港区块链协会的创始成员之一,我有幸与他共同经历了区块链行业的兴起,发展与变迁。多年的交往,使我对他的认识不止于一位科技创业者或行业推动者,更在于他始终保有一种值得重视的思考:技术如何改变商业,而商业又应当遵循怎样的价值原则?

如今读唐仪先生的"儒道 - 超越孙子兵法",我感受到这本书所探讨的,正是他多年来在商业实践与时代变化中不断求索的一个重要命题。

"孙子兵法"以谋略,形势与竞争之术,影响中国乃至世界数千年的战略思想。然而,商业毕竟不同于战争。战争往往以胜负论成败,而真正具有生命力的商业,不仅要懂得如何竞争,更要理解如何建立信任,创造价值,以及如何与他人长期共存。

这也正是我理解"儒道"最有意义的地方。

唐仪先生并非简单否定"孙子兵法"的智慧,而是试图将商业思考从竞争的技巧,提升到经营的原则;从一时的胜负,延伸到长久的共生。儒家所倡导的仁义,诚信与责任,道家所强调的顺势,自然与不争,在他的思考中,不再只是传统典籍中的哲学概念,而成为可以重新审视现代企业经营,人际合作与商业文明的思想资源。

尤其在今天,这种思考具有特殊意义。

区块链正在重构信任的技术基础,人工智能正在改变生产与决策的方式。技术让人类拥有前所未有的能力,却也带来一个更加根本的问题:当效率,竞争与力量不断突破边界,我们应该凭借什么来约束自己,信任他人,并创造值得延续的价值?

唐仪先生以"儒道"给出了自己的思考方向:商业的高度,不仅取决于竞争能力,更取决于经营者的格局;事业的长久,不仅依靠顺势而为的智慧,更需要守信立德的根基。

长期研究比特币与市场周期,使我深知繁荣与衰退,兴起与更替是市场的常态。周期能够改变财富的分布,也能够检验人的判断与选择。而"儒道"所启发我们的,是如何在不断变化的时代中,寻找那些不应随周期改变的原则。

"孙子兵法"启迪人们如何在竞争中取胜,"儒道"则进一步追问:我们为何而争,又该如何行稳致远?

我愿意向每一位创业者,投资者,以及关心 Web3,人工智能与未来商业文明的人推荐唐仪先生的"儒道"。它值得阅读的,不仅是其中的商业智慧,更是它对竞争,信任与长期价值的重新思考。

唐仪(TonyTong.cc)先生的新著"RuDao: Beyond the Art of War"(儒道:超越孙子兵法),是一部跨越 2500 年历史,贯通东西方商业智慧的里程碑式著作。全书系统阐述了儒商精髓,破局性地提出从"零和博弈"走向"竞合共赢"的战略框架,并辅以中日经典商业案例,可谓是从孔孟古训到 AI 与 Web3 时代,探索商业永续与共赢的全新战略典范!

本书不仅深入解析了"义以生利"与"民无信不立"在现代跨境联盟与危机领导力中的应用,更前瞻性地将儒家德性伦理引入 AI 商业治理,Web3 信任机制与 DAO 通证经济。基于作者 30 年横跨 Web1.0 至 Web4 浪潮的实战沉淀,本书为全球企业家,投资人与科技创新者提供了一份兼具思想深度与实战可操作性的"现代儒商与儒将指南"。

孔子曰:"志于道,据于德,依于仁,游于艺";老子曰:"道可道,非常道"。这两句古老箴言,一者指向人如何在世间立身行事,一者提醒人真正的根本之道往往超越言辞与条框。儒字拆开,乃"人之需",也就是如何做人,而其核心思想,正是一个"仁"字。

唐仪 TonyTong.cc 先生以多年跨国商业实践为基础,在"儒道 RuDao"中,将这一"仁"字放回具体的商业关系之中,认真面对利益分歧与竞争压力,让古老智慧不再停留在书斋之中,而是进入真实,复杂,充满变数的商业现场。

商业世界从不缺少利益,也不缺少竞争。真正困难的,是利润追求与长久伙伴关系之间如何平衡。合作的难处,往往不在初识,而在利益变化之后:能否兑现承诺,如何分配所得,又能否为对方保留继续合作的空间。许多联盟在顺境中看似牢固,一旦市场波动,利润缩减,权责变化,便容易生出猜疑与裂痕。书中以"义利合一"为根基,指出道义与利益本非对立。义不是利益的否定,而是利益的边界与长久保障;利也不是义的对立面,而是义在现实中的落地与检验。唯有在利益变动之际仍以仁义相待,方能使联盟经得起风浪。

在 AI 与区块链蓬勃发展的时代,许多伙伴无需线下会面,异国法律与文化之间,信任何以建立?老子言"道可道,非常道",提醒我们真正的治理不在繁复条框,而在顺应自然的默契;孔子之"仁",则让远距离协作始终照见"人之需"。技术可以提升效率,可以降低成本,可以跨越地域,但技术不能自动生成信任。信任仍要回到人本身:是否尊重对方,是否守诺,是否在分歧中仍留余地,是否在竞争中不失底线。

这是一本将中华古老智慧注入当代跨境远程联盟的思想力作。它不提供僵化的公式,而是提供一种方向:犹如行于大道,既要有"志于道"的理想牵引,也要有"游于艺"的从容应变。它让读者看到,儒与道并非远在庙堂或山林,而可以进入合同,谈判,分配,协作与危机处理之中。这本书给予全球创业者的,不仅是一套治理的方法,更是一种让人心安定的力量-在变幻莫测的商业世界里,仍知道何以为人,何以为伴,何以为道。

RuDao - Beyond The Art of War is a masterpiece that synthesizes 2,500 years of Confucian wisdom with the hard realities of modern global commerce. The author does not discard SunTzu, but absorbs and transcends him - guiding readers out of zero-sum thinking and into the higher-dimensional strategic art of co-opetition. This work offers practical and actionable paradigms of cross-cultural cooperation, providing valuable inspiration for international strategic studies and the implementation of diplomatic engagement. In an era defined by AI, blockchain, and borderless remote collaboration, the book provides every entrepreneur, investor, and cross-border leader with an indispensable "North Star": a framework where profit and principle are no longer opposing forces, but twin engines driving enduring success.

This work deserves a place on the shelves of the world's great libraries. At Maugham Library (King's College London), it belongs equally in Military Science - as a necessary evolution beyond The Art of War - and in Economics & Political Philosophy, as a living classic text for the digital century. At the National Library of China (Beijing), at this very moment of reconstructing political orthodoxy amid the "Great Changes Unseen in Three Thousand Years," advancing economic transformation amid the "Profound Changes Unseen in a Century," and urgently reshaping Responsible AI amid the fragmentation of the international order, this book stands as both a profound retrospective and contemporary distillation of political economy and legal philosophy, and an indispensable field manual for entrepreneurs navigating complex markets with integrity.

A timely, profound, and deeply humane guide - I recommend it without reservation.

"儒道-超越孙子兵法"是一部融汇两千五百年儒家思想与现代全球商业实战的杰作。作者并未否定孙武,而是将其融会贯通,引领读者从零和博弈的思维定式中走出,步入"竞合"这一更高维度的战略艺术。本书为国际战略思想研究与外交互动落地,提供了切实可行的跨文化合作范式启发。在人工智能,区块链与无界远程协作的时代,本书为每一位创业者,投资人与跨境商业领袖提供了不可或缺的"北极星"指引-一套让利润与道义不再对立,而是并驾齐驱驱动长远成功的思维体系。

此作理应被收藏于世界顶级图书馆。在伦敦国王学院莫恩图书馆(Maugham Library),它既可归入军事科学类-作为"孙子兵法"的必要演进;亦可列入经济与政治哲学类-成为数字时代鲜活的经典文本。而在当今中国国家图书馆(北京),值此"三千未有之大变局"的政治道统重塑,"百年未有之大变局"的经济主题建设,以及国际秩序失序下负责任 AI(Responsible AI)重点重塑生发之际,本书无疑既是政治经济学与法哲学的深刻回溯与时代精髓升华,更是企业家在复杂市场中以诚信致胜的实战参考宝典。

这是一部及时,深刻且充满人文温度的指南-我毫无保留地推荐。

Blockchain's mission is to rebuild the scarcest resource of our age: Trust. It shifts trust from "relying on people" to "relying on rules" - data on-chain, tamper-proof, fully traceable. For the first time, trust becomes social infrastructure. Traceability leaves inferior goods nowhere to hide; on-chain records make fraud and fake traffic no longer worth the cost. Intermediaries no longer live off the "trust premium," and companies no longer survive by harvesting traffic - the attention economy gives way to the value economy, and wealth is created through technology and management rather than transferred through hype and zero-sum games.

This is the most profound change of all: only when fraud stops paying and speculation stops rewarding will capital and talent flow to endeavors that genuinely advance society and technology - positive-sum creation replacing zero-sum games. Code writes trust on-chain; virtue must be cultivated off-chain. RuDao restores trust to the digital world - and conscience to commerce.

区块链的使命,是重建这个时代最稀缺的东西-信任。它把信任从"对人"变成"对规则":数据上链,不可篡改,全程可溯,信任第一次成为社会基础设施。溯源让以次充好无处遁形,链上留痕让刷量造假得不偿失;中介不再靠"信任差价"吃饭,企业不再靠"流量收割"生存-流量经济让位于价值经济,财富的创造从"忽悠与博弈"回归"科技与管理"。

这才是最深刻的变革:当欺诈无利可图,投机不再暴利,资本与人才才会流向真正推动社会技术进步的事业-零和博弈让位于正和创造。链上写下信任,链下修出德性,"儒道"为数字文明立信,为商业文明立心。

In banking, we learn that trust is the foundation of every lasting relationship. In life and leadership, the same principle applies.

RuDao (儒道) brings the timeless wisdom of Confucian thought into a modern global context, reminding us that true success is not measured by wealth and achievement alone, but also by integrity, responsibility, wisdom, and our ability to create lasting value for others.

At a time when technology and capital are transforming the world at unprecedented speed, RuDao offers an important message: progress without values is incomplete, and success without integrity cannot last.

This is more than a book about traditional Chinese philosophy. It is an invitation to rethink how we live, lead, conduct business, and build a better future.

I sincerely recommend RuDao to entrepreneurs, business leaders, financial professionals, and readers around the world who seek not only success, but also meaning, character, and lasting value.

"From Eastern wisdom to a global future - RuDao offers a timeless philosophy for a changing world."

写"孙子兵法"的商战书很多,教人赢的很多,TonyTong 唐仪先生的"儒道 RuDao"却问了一个更难得的问题:赢下这一仗之后呢?

作者以三十年穿越 Web1.0 到 Web4.0 的亲身实践作答:击败对手是零和,化敌为友才是正和;利润与道义不必二选一,义利合一,方能长久。全书三篇十八章,从儒商八德讲到儒将谈判与危机,再到 AI 治理与 Web3 时代的信任机制-不卖弄玄虚,每一章都落到谈判桌,合同与危机处理之中。

我尤其认同书中"义利共存,竞合并行,共赢联盟"三大原则。算法越强大,信任越稀缺;把对手变成伙伴,把一单生意做成长期交情,才是这个时代最硬的竞争力。

这本书不是道德说教,而是一套经得起周期考验的经营纪律。推荐给每一位想把事业做长久的人。

TonyTong's new book RuDao asks the question few business books dare to: what comes after the victory?

For thirty years across four technology waves - from Web1.0 to Web4.0 - TonyTong has lived the answer. Moving beyond The Art of War's zero-sum mindset, he shows that the greater game is co-opetition: compete where it matters, cooperate where it counts, and build partnerships that outlast the deal. Profit and principle are not trade-offs - righteousness generates profit, and trust is the one asset that compounds and never depreciates.

Structured in three parts and eighteen chapters - from the eight virtues of the Confucian merchant to the negotiation and crisis leadership of the Confucian strategist, and on to AI governance and trust in the Web3 era - this is no book of slogans. It is an operating discipline for enduring business.

In an age when algorithms grow more powerful and trust grows scarcer, RuDao offers something precious: a way to win that does not require betraying yourself. I recommend it to every founder, investor, and leader who wants to win for the long term - and to turn rivals into partners.

以儒道立心,以共赢行远!

世人论成事之道,常推崇兵家谋略。TonyTong's RuDao.org"儒道-超越孙子兵法 Beyond the Art of War"让我读懂:竞争能让人一时立足,长久之道却不能止于争胜,更在于儒道相融,义利共生。

若将世事都视作战场,一味争利,算计输赢,便容易消耗信任,透支人心。赢了眼前的较量,未必赢得长远的发展。人与人之间,不只有对抗,也有相互成就的可能。

儒家以仁义礼智信为立身之本,教人守底线,重诚信,知分寸;道家强调顺应自然,教人尊重规律,懂得克制,不妄强求。二者相融,让竞争有边界,让获利有原则。

儒道的处世之道,并非放弃竞争,处处退让,而是不把击败对手当作唯一目标,更重视创造价值,成就彼此。义与利也并非对立:坚守道义不是舍弃利益,而是拒绝贪婪短视与投机取巧,让利益建立在信任与合作之上。

在互联共生的时代,人与人,行业与行业日益紧密相连。AI拓展了协作的可能,也让我们更需要跳出单打独斗的思维。比起独占眼前的利益,建立互惠,可信,可持续的合作,更能支撑长久的事业。

以儒道立心,竞争不失本心,获利不失道义;以共赢行远,不执着于一时输赢,而致力于共同成长。

"商场不应是毫无底线的战场,而应是共同建立规则的竞技场。作为深耕检验检测认证与标准化领域多年的从业者,我深知'标准'与'信任'才是商业长青的基石。唐仪先生 TonyTong 的"RuDao 儒道"极具前瞻性地提出了'儒家竞合之道',这与现代标准化体系和合规精神不谋而合。它超越了"孙子兵法"传统的零和博弈,倡导以仁义与规则平衡利润,构建长久的伙伴关系。这是一本为当代企业家提供战略定力与东方智慧的必读佳作,我隆重推荐!"

很高兴收到香港好友 唐仪 TonyTong 的新书"RuDao 儒道"。光看封面(竹简,围棋,阴阳太极)就已觉东方美学拉满。作为在检验检测认证和标准化领域摸爬滚打多年的创业者,我尤其认同书中"超越孙子兵法,以儒家竞合之道平衡利润与长久伙伴关系"的理念。在当今内卷严重,零和博弈盛行的商业环境下,Tony 没有教大家如何"打败对手",而是回归儒家智慧,提出了"竞合 Co-opetition"。这和我们做标准,做认证的初衷完全一致-用规则建立信任,在合作中共赢。这种既竞争又合作,追求长期主义的格局,非常值得每一位创业者和管理者深思。祝 Tony 新书大卖!强烈推荐给大家!

作为中标联检验检测认证集团的创始人和华夏标院的执行院长,我始终坚信:"标准是世界的通用语言,信任是商业的基石。"唐仪先生 TonyTong 的"RuDao 儒道"深刻剖析了这一商业命题。书中提出的"儒家竞合之道"(The Confucian Co-opetition Way),是对传统商业竞争思维的一次升华。它告诉我们,真正的商业成功,不在于击败对手,而在于在规则与仁义之下,实现利润平衡与长久伙伴关系。在检验检测认证行业,我们依靠公正的规则和标准来促成企业间的"竞合",这与"RuDao"的核心理念高度一致。这本书不仅是对"孙子兵法"的超越,更是对当代商业文明的深刻思考。我郑重向广大企业家,管理者和朋友们推荐这本书,愿我们在华夏智慧的指引下,共同构建一个更加共赢,可持续的商业未来。

I recommend RuDao by TonyTong.cc. It is a work that truly brings Confucian wisdom into the modern business arena. Drawing on his own cross-border business experience, the author directly confronts the tensions between profit and morality, competition and cooperation, and strategy and ethics, offering a framework for corporate decision-making and partnerships that balances ethical responsibility with competitive strength. What is even more valuable is that the book does not stop at a simple grafting of tradition onto modernity. Instead, it places the Confucian virtues of benevolence, righteousness, propriety, wisdom, and trustworthiness within new technological contexts such as AI governance, Web3, and the token economy, translating them into practical financial principles and collaborative norms. It shows that pursuing profit and building lasting cooperative relationships are not contradictory; truly outstanding business means upholding morality, earning trust, and achieving win-win outcomes amid changing technologies and markets. I recommend it to every corporate decision-maker, entrepreneur, and anyone concerned with business ethics and the future of technology.

推荐 唐仪 TonyTong.cc 的"儒道 RuDao.org"。这是一部把儒家智慧真正带入现代商业现场的作品。作者以自身跨境商业实践为底稿,直面利润与道义,竞争与合作,策略与伦理之间的张力,为企业决策与伙伴关系提供了一套兼顾伦理与竞争力的思考框架。更难得的是,它没有停留在传统与现代的简单嫁接,而是把"仁义礼智信"置于人工智能治理,Web3与Token经济等新技术语境中,转化为可实践的金融原则与协作准则。它让人看到:追求利润与建立持久合作关系并不矛盾,真正高明的商业,是在变化的技术与市场里守住道义,赢得信任,实现共赢。推荐给每一位企业决策者,创业者和关心商业伦理与科技未来的人。